A tip sheet is a type of press release that offers tips or advice for a problem that’s common with your audience.

Media outlets, especially newspapers and magazines, like tip sheets because they can pull just one or two tips to fill space. They also run them in full as submitted, or use them as a starting point for longer feature articles.

Radio stations like to share your tip sheet advice in snippets or, like podcasts and TV talk shows, build author interviews around the tip sheet topic. Bloggers publish them as blog posts because tip sheets save them the time it takes to write something helpful, useful, and interesting for their readers.

Create your own tip sheet that generates publicity by downloading your free copy of “6 Publicity Tip Sheet Elements.”

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